Jimmy Carter began an encore career as the leading advocate for Habitat for Humanity at age 60.
At age 60, Matt Thornhill launched his next chapter with Cozy Home Community™, to transform how older adults can live together in community during a new chapter of their lives — beyond the time of raising children and pursuing careers, and before reaching “old age.”
A man of faith, Matt’s mission isn’t about money. It’s about creating a new way older adults can live together and support each other.
Always a visionary, Matt saw the early signals that Boomers were going to transform life after 50 back in 2003. That’s when he left his 23-year career in advertising to create the Boomer Project, a consulting and research think tank focused on helping marketers wake-up to a generation that would continue shaping American culture long after passing life’s midpoint. Housed in SIR, a strategic consulting and market research firm, the Boomer Project quickly earned a national reputation as the go-to resource on marketing to older adults.
Matt has appeared in stories about Boomers on NBC Nightly News, CBS Evening News, CBS Sunday Morning, CNN, MSNBC, NPR, and in articles in The Wall Street Journal, Washington Post, and countless other newspapers and magazines.
Along with his business partner, John Martin, Matt co-wrote the award-winning business book, Boomer Consumer. In short order, Matt found himself on the forefront of generational dynamics and soon evolved into a broader focus on all generations.
More recently his think tank focused on the future — the trends impacting business sectors and the generations driving those changes. For the last 15+ years Matt has given hundreds of keynote speeches and presentations for a remarkable list of clients across the U.S. and in Australia, Brazil, Canada, Panama, and Spain. Visit his keynote speaking site to see Matt in action.
The idea for a Cozy Home Community came about in 2017 in part through Matt’s work understanding older adults and his focus on trends driving the senior living sector. The gap in housing options for middle-income older adults is the unmet need he’s addressing.
He’s assembled a top-notch team of advisors and is seeking the right partners for building these communities.
Contact us with any inquiries and we’ll get back to you.
Matt is also the founder of a new nonprofit, Openly Gray Incorporated. It’s addressing age discrimination by encouraging older adults to embrace and enjoy this stage of life. Growing older isn’t a burden, it’s a blessing. Learn more at Openly Gray.